Planting perceptions – cultivating awareness – producing results
In today's competitive marketplace, you need a persuasive public relations program that yields meaningful results. One that makes you stand out from the others in your industry. At Elm PR, it all starts with building relationships based on trust, respect and integrity. This crucial core value is at the heart of all we do. It’s how we get media talking about you…by delivering relevant, credible and compelling information in an ongoing, consistent fashion. It’s how we help shape opinions of your products. Form perceptions of your services. Impact decisions to purchase.
Elm offers highly effective PR that communicates key messages to target audiences, helping you demonstrate thought leadership and build your brand. Our PR programs are flexible, customizable and tailored to your specific objectives and can include any of the following services:
Positioning & Messaging
Strategy Development
Media Relations
Social Media Relations
Media Monitoring
Press Materials & Press Releases
Press Tours
Speaking Engagements
Event Publicity
Awards
Positioning & Messaging
This defines how we talk about your company to the media and how we want the media to convey your company to the public. We review your company profile, examine your competition, look for opportunities in the marketplace, and set value propositions and corporate advantages that will be used to communicate your message.
Strategy Development
Together with each client, we clarify end goal(s), define what PR success will look like and then strategize for great coverage. We actively listen for unexpected story angles and connections. We use imagination to recognize and develop new trends. We conduct thorough research to identify clients’ priority media outlets and adjust this for each piece of news. We identify "best-possible" media coverage for each announcement, then shape the story to fit each target.
Media Relations
Knowledge and preparation are everything when working with journalists, and we place a great deal of importance on conducting detailed research before communicating on behalf of a client. We deliver outreach in smart, hype-free communications, offering creative ideas, superior follow-through and service. We know the audiences they serve, follow their beat, and track what they’ve covered. We think like they do to anticipate what they’ll need and what will interest them most. The result is positive and strategic news coverage.
Social Media Relations
Ready or not, here they come. Bloggers. Tweeters. Facebookers. Influencers who — with a few strokes at the keyboard — can have a big impact on how your business is perceived and who notices you. But how do you get them talking about you, and in ways that will help your brand? We know how to communicate with this unique audience and know which ones carry the greatest influence to impact your brand. We interact weekly with hundreds of social media influencers across categories ranging from moms to technology to small business. We also set up custom Twitter profiles and Facebook pages, arrange Twitter parties, host blog tours, and more. We develop custom social media programs that map to your goals and build positive awareness around your products/services. We’ll walk you through the process teaching you how to leverage these tools, training you on social media messaging and helping you incorporate this into your overall marketing strategy.
Media Monitoring
We follow your competitors’ press coverage and announcements through daily media monitoring and use this information to garner new press contacts and win competitors’ allies to our side.
Press Materials & Press Releases
We create clear, informative and concise materials. We know what information journalists want and need, understand what gets their attention, and offer strong writing and editing skills with attention to detail.
Press Tours & Face-to-Face Meetings
We arrange press tours for clients making a significant announcement in major US markets where our target editors and producers reside. We secure the meetings, join you on the trip, and coach you before interviews with talking points and background on each editor. Relationships are important for long-term success. To remain top-of-mind with key media, we also setup casual meetings for clients to speak with the media about their company and the industry at large.
Speaking Engagements
Speaking at executive and vertical industry conferences is an important part of a public relations program. We maintain an extensive calendar of conferences; build client-specific list; study media pre-registration lists and media coverage of events as barometers; and attend conferences to network with media and conference producers.
Event Publicity
We offer public relations for special events where we will assist you in the planning, coordination and execution of your event, along with recruiting the attendance and coverage of your event by influential media and social media professionals.
Awards
To illustrate your company’s growth and success, we help you identify opportunities and complete smart submissions for meaningful industry awards that you’ll be proud to receive and share with associates, stakeholders, and the media.
